Kimono meet-up, anime edition! Hikari ga Shinda Natsu teams up with VASARA for a nationwide kimono rental campaign featuring brand-new character art. Here’s the quick guide to dates, where to go, how to book, and what’s included in the special plan with bonus goods.
Dates & Reservations: Nov 22, 2025–Jan 10, 2026 (Book from Nov 1, 12:00 JST)
Campaign: Nov 22, 2025–Jan 10, 2026
Online booking opens: Nov 1, 2025 at 12:00 (JST)
Where to Join: 24 VASARA Stores Nationwide
Available at 24 locations across Japan including Sendai, Asakusa (multiple stores), Ikebukuro, Shinjuku, Shibuya, Akihabara, Tachikawa, Machida, Kawagoe (2 stores), Yokohama (2), Kamakura, Nagoya, Kyoto, Osaka (Umeda/Namba), Kanazawa (2), Kurashiki, and Fukuoka. Full store list and updates are on the special page.
Plan Inclusions & Pricing: Goods Set + Standard Kimono
Choose a character-themed rental plan for Yoshiki Tsujinaka, Hikaru, Tanaka, or Asako Yamagishi. Each plan includes a 4-item goods set (acrylic badge, fan, clear card, collab tote) exclusive to the rental plan (not sold online), plus the Standard Kimono plan.
Prices: Women 6,578 JPY (tax in) / Men 10,230 JPY (tax in). You can switch from Standard to another kimono in-store on the day (subject to stock and any price differences).
Limited Collab Goods: In-Store Rules & EC Window
Collab goods using the new illustrations are sold at participating stores to rental customers only (no goods-only visits). The EC sale runs Jan 16–Feb 16, 2026 (JST). Stock and limits may vary by store; distribution rules can change without notice.
Life-Size Panels & Photo Ops
Select stores feature life-size character panels of Yoshiki, Hikaru, Tanaka, and Asako—perfect for commemorative photos. Check the special page for which characters appear at each location.
Book Online & Check Live Notices
Reserve your spot and see the full store list and updates via the official pages:
Special campaign page / Online booking (VASARA) / Anime official site
©モクモクれん／KADOKAWA・「光が死んだ夏」製作委員会
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