Explore Kyoto’s Hidden Anime Gem: “Chikatetsu ni Noru” Hosts First-Ever Animation Exhibition│anibu.jp News

Ever heard of “Chikatetsu ni Noru”? What started as a quirky local campaign to promote subway use in Kyoto has blossomed into a beloved anime project. Now, for the first time ever, fans can dive deep into its animated world at the “Chikatetsu ni Noru Animation Exhibition,” taking place in Kyoto from May 24 to 29. This free exhibition offers a rare glimpse behind the scenes with original storyboards, character designs, and production artwork. Whether you’re a fan of unique regional anime or simply curious about how city infrastructure meets anime culture, this exhibit is a must-see. Let’s take a closer look at what makes this Kyoto-grown project so special.

Table of Contents

1 What Is “Chikatetsu ni Noru”? Kyoto’s Beloved Local Anime Project
2 Exhibition Overview: When, Where, and How to Join
3 Exclusive Look: Animation Clips, Original Art, and Behind-the-Scenes
4 Special Events: Live Talks and Music with the Creators
5 Why This Matters: How a City Transit Campaign Became an Anime Phenomenon

What Is “Chikatetsu ni Noru”? Kyoto’s Beloved Local Anime Project

“Chikatetsu ni Noru,” which translates to “Take the Subway,” is a long-running campaign by the Kyoto Municipal Transportation Bureau to encourage subway and bus use. But this isn’t just any PSA—since 2013, the campaign has featured original anime-style characters like Moé Uzumasa, Saki Matsuga, and Misa Ono, who have captured the hearts of fans in Kyoto and beyond. Designed by illustrator Kamogawa and refined by design firm GK Kyoto, these characters breathe life into city infrastructure with storylines, posters, and animated shorts that blend daily transit with youthful energy.

Exhibition Overview: When, Where, and How to Join

The “Chikatetsu ni Noru Animation Exhibition” runs from May 24 to 29, 2025, at FRAME in VOX, located in Kyoto’s bustling Kawaramachi district. Entry is free, making it accessible for anime fans, tourists, and curious locals alike. On May 24 (opening day), reservations are required due to expected crowds, but walk-ins will be accepted if space allows. From May 25 onward, visitors can enter without a reservation.

Hours: 12:00 PM to 8:00 PM (shortened hours on May 24 and 29)

Location: FRAME in VOX, 3rd Floor, VOX Building, Kawaramachi, Kyoto

Official Exhibition Site

Exclusive Look: Animation Clips, Original Art, and Behind-the-Scenes

The highlight of the exhibition is its deep dive into the animation side of “Chikatetsu ni Noru.” Attendees can view:

All past animated commercials and short films
10th Anniversary commemorative videos
Original animation cels and concept sketches
Storyboard panels and character design drafts

Most of these production materials have never been displayed publicly before. For animation fans and art students, it’s a unique opportunity to see the creative process behind the project—from pencil sketches to polished scenes on screen.

Special Events: Live Talks and Music with the Creators

Two major events bookend the exhibition:

Opening Event (May 24, 6:00 PM–7:30 PM): Features a live mini-concert and talk show by singer-songwriter Harumi Ohki and director Ryota Sano from production studio Gyorai Eizo (sold out).
Closing Event (May 29, 6:30 PM–7:30 PM): Includes a panel talk with Sano and Takashi Nagura from GK Kyoto, exploring the creative evolution of the project. Tickets: ¥1,000 (includes one drink). Reserve here.

Why This Matters: How a City Transit Campaign Became an Anime Phenomenon

What started as a local government’s PR initiative turned into a full-fledged multimedia phenomenon. Thanks to its charming characters, community-driven storytelling, and frequent collaborations, “Chikatetsu ni Noru” has expanded beyond posters and commercials into anime, merchandise, and now, a full exhibition.

Behind the project stands animation studio Gyorai Eizo, which has produced all animated works since 2014 and is celebrating its 10th anniversary this year. The studio’s commitment to short-format storytelling has brought new life to public campaigns in Japan, turning civic messaging into art that resonates with all ages.

If you’re a fan of anime rooted in real-world places or fascinated by how local governments use storytelling, this exhibition offers a rare and rewarding experience.

Don’t miss this rare opportunity to explore the animated world of “Chikatetsu ni Noru” in its hometown of Kyoto. Whether you’re a longtime fan or discovering the series for the first time, the Animation Exhibition offers a rich, behind-the-scenes experience for anyone who loves anime, design, or local culture. Head to FRAME in VOX between May 24 and 29, and immerse yourself in this charming fusion of civic pride and creative expression.

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