Seitoku University has launched a new animated TV commercial that looks and feels like a high-end music video. Titled “Growth,” the spot brings together the talents of illustrator Jia Hagimori, composer Natsunose, singer Nenne, and motion designer Esora Miyazawa. The CM blends anime-style visuals with emotional storytelling to depict the journey of students growing into professionals—and it’s now available to watch online.
A Music Video-Style CM from Seitoku University
Seitoku University’s latest commercial isn’t your typical school promo—it’s a beautifully animated, emotionally charged music video-style CM titled “Growth.” Designed to resonate with Gen Z viewers, the commercial features vivid visuals, emotional music, and storytelling that reflects the transformation of students into confident professionals.
The Visual Story Behind “Growth”
The commercial follows the journey of a high school student entering Seitoku University. As she explores various fields—such as nursing and early childhood education—she begins to blossom, both personally and academically. Scenes flow like a music video, capturing quiet moments of reflection, the support of peers, and a growing sense of purpose.
The catchphrase “This is the season of growth” sets the emotional tone. Through expressive character animation and lyrical pacing, the ad paints a picture of young people preparing to become the future’s professionals, all while highlighting Seitoku University’s commitment to career-focused education.
Creators Who Brought the Project to Life
This high-impact CM is the result of a creative dream team:
- Illustration/Character Design: Jia Hagimori, known for delicate and emotionally resonant artwork
- Music: Natsunose, a composer famous for nostalgic, emotional melodies
- Vocals: Nenne, a singer with a strong presence in anime and vocaloid circles
- Motion Graphics: Esora Miyazawa, praised for dynamic visuals and typographic animation
Directed by Takamasa Yamagata (Accenture), the production was handled by Geek Pictures with support from ad agency Seiwa Corporation.
Where to Watch the Full Video
The full “Growth” CM is available on Seitoku University’s official website and YouTube channel. You can also explore their special landing page for more information about open campus events and the educational philosophy behind the campaign.
▶️ YouTube: Watch here
🌐 Special Site: seitoku-u.ac.jp
If you’re curious about how creativity can bring university education to life, don’t miss Seitoku University’s “Growth” CM. With stunning visuals and an inspiring message, it’s a must-watch for anyone interested in design, music, or the future of education. 🎓✨
©学校法人 東京聖徳学園
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