2025 is a milestone year for both Morinaga’s beloved Itachoco Ice and the iconic The Idolmaster series—and they’re teaming up to celebrate in delicious style! Launching on April 28, this double anniversary collaboration brings six idols from across the franchise together as official ambassadors for Itachoco Ice. With exclusive prizes like voice-embedded acrylic stands and limited campaign goods up for grabs, fans won’t want to miss this sweet and celebratory campaign.
- 1 Two Legends, One Sweet Collaboration: Idolmaster × Itachoco Ice Begins!
- 2 Meet the Six Idols Representing the Campaign
- 3 Collect Limited Voice Acrylic Stands and Other Cool Prizes
- 4 How to Join the Campaign and Win Exclusive Merch
- 5 Watch the CM and Character Presentation Videos Online
- 6 When and Where to Catch Every Part of the Event
- 7 Call to Action
Two Legends, One Sweet Collaboration: Idolmaster × Itachoco Ice Begins!
This year marks a major milestone for both Itachoco Ice and The Idolmaster series. Morinaga’s iconic chocolate-coated vanilla bar is celebrating its 30th anniversary, while The Idolmaster franchise hits its 20th. To commemorate this double celebration, the two brands are teaming up for a campaign that’s as charming as it is tasty. The collab officially launches on April 28 and features exclusive prizes, original videos, and themed packaging starring six idols from across the franchise.
Meet the Six Idols Representing the Campaign
Six beloved idols from different corners of The Idolmaster universe have been appointed as official brand ambassadors for Itachoco Ice:
- Haruka Amami – The Idolmaster
- Kanako Mimura – Cinderella Girls
- Kana Yabuki – Million Live!
- Soichiro Shinonome – SideM
- Amana Osaki – Shiny Colors
- Riri Himezaki – Gakuen Idolmaster
Each ambassador will share their love for Itachoco Ice in their own unique way, including appearances in promotional videos and personalized audio messages.
Collect Limited Voice Acrylic Stands and Other Cool Prizes
One of the most exciting parts of this collaboration is the chance to win exclusive merchandise through a receipt-based campaign. Fans who purchase two Itachoco Ice bars can enter to win:
- Prize A: Voice Acrylic Stands (one for each idol) – 120 total winners
- Prize B: B2-size character tapestries – 240 total winners
- Prize C: Original QUO cards worth 500 yen – 300 winners
All participants will also receive one of six original smartphone wallpapers just for entering. This campaign adds an extra layer of excitement for collectors and longtime fans alike.
How to Join the Campaign and Win Exclusive Merch
To participate, simply purchase any two Itachoco Ice bars and take a photo of your receipt. Upload it via the official campaign website for your chance to win. Each prize tier has its own time frame:
- Prize A: April 28 – May 29
- Prize B: May 30 – June 30
- Prize C & Wallpapers: April 28 – June 30
Winners will be selected by lottery, and even non-winners can enjoy the downloadable phone wallpapers.
Watch the CM and Character Presentation Videos Online
A headlining web commercial featuring all six ambassadors premiered on April 21 on Morinaga’s official YouTube channel. In addition, from April 28 through May 9, individual “presentation challenge” videos—where each idol shares their favorite thing about Itachoco Ice—will be released on Morinaga’s official social media channels.
These videos will also be compiled and published on the campaign’s special website starting May 12. It’s a fun way to see your favorite idols in action and learn what makes Itachoco Ice a fan-favorite for 30 years and counting.
When and Where to Catch Every Part of the Event
Everything you need to know can be found on the official campaign site, including how to apply for prizes and watch the latest videos. The main promotional period begins on April 28 and runs through the end of June, so there’s plenty of time to stock up on ice cream and enter the draws.
Whether you’re a lifelong Producer or just love Japanese sweets, this anniversary collaboration is the perfect excuse to indulge and celebrate with your favorite idols.
Call to Action
Want to get your hands on exclusive Idolmaster merch and celebrate 30 years of Itachoco Ice in style?
Buy two bars, enter with your receipt, and you could win one-of-a-kind items featuring your favorite idols!
👉 Visit the campaign site for details:
https://www.morinaga.co.jp/itachoco/idolmaster2025/
THE IDOLM@STER™& ©Bandai Namco Entertainment Inc.
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